視頻號(hào)作為騰訊押寶的短視頻產(chǎn)品，從本質(zhì)上來(lái)說(shuō)，視頻號(hào)和朋友圈一樣，都是努力降低創(chuàng)作門(mén)檻、鼓勵(lì)用戶分享生活的內(nèi)容載體，所以視頻號(hào)的位置被放在了發(fā)現(xiàn)頁(yè)，與朋友圈并列。

As a short video product that Tencent is betting on, video accounts, like Moments, are essentially content carriers that strive to lower the threshold for creation and encourage users to share their lives. Therefore, the position of video accounts is placed on the discovery page, parallel to Moments.

而且視頻號(hào)雖叫“視頻”號(hào)，內(nèi)容卻不局限在視頻上，既能發(fā)視頻也能發(fā)圖片，現(xiàn)在還增加了直播、電商等功能。這便是張小龍理想的“短內(nèi)容”平臺(tái)。

Moreover, although video accounts are called "video" accounts, their content is not limited to videos. They can send both videos and pictures, and now they have added features such as live streaming and e-commerce. This is Zhang Xiaolong's ideal "short content" platform.

隨著視頻號(hào)+公眾號(hào)+社群+小程序+小商店+直播的全鏈路打通，越來(lái)越多的企業(yè)和個(gè)人投入到視頻號(hào)制作。

With the full link of video number+official account+community+applet+small store+live broadcast, more and more enterprises and individuals are investing in video number production.

但在實(shí)操過(guò)程中，你是不是面臨這些問(wèn)題：不知道如何從0開(kāi)始做視頻號(hào)？不知道視頻號(hào)怎么打造IP？不知道怎么拆解爆款？不知道怎么搭建賬號(hào)？不知道怎么實(shí)現(xiàn)流量增長(zhǎng)？不知道怎么進(jìn)行數(shù)據(jù)分析？不知道視頻號(hào)怎么實(shí)現(xiàn)流量變現(xiàn)？本文將慢慢梳理分析。

But in the practical process, do you face these problems: don't know how to start a video account from scratch? I don't know how to create an IP for a video account? I don't know how to break down the bestsellers? I don't know how to set up an account? I don't know how to achieve traffic growth? Do not know how to conduct data analysis? I don't know how video accounts can monetize traffic? This article will gradually sort out and analyze.

抖音有推算機(jī)制，視頻號(hào)也有，但是視頻號(hào)的推算機(jī)制和抖音是完全不一樣的，在這里我分析了幾個(gè)朋友的視頻號(hào)，發(fā)現(xiàn)其有以下幾個(gè)特點(diǎn)。

Tiktok has a calculation mechanism, and there is also a video number, but the calculation mechanism of the video number is completely different from Tiktok. Here I analyzed several friends' video numbers and found that they have the following characteristics.

熟人關(guān)聯(lián)

Acquaintance association

我們?cè)谒⒁曨l號(hào)時(shí)候，會(huì)發(fā)現(xiàn)視頻號(hào)推薦機(jī)制和你的社交熟人有關(guān)系，比如你刷到某條視頻，下面就會(huì)顯示“xx位朋友看過(guò)”。有些視頻，會(huì)有“可能認(rèn)識(shí)的人”的提醒，點(diǎn)進(jìn)去一看，果真是自己的好友。

When we browse video accounts, we will find that the recommendation mechanism for video accounts is related to your social acquaintances. For example, if you browse a certain video, it will display "xx friends have watched" below. Some videos may have reminders of potential acquaintances. Click in and watch them, and they are indeed your own friends.

而且在視頻號(hào)中，還有一個(gè)朋友點(diǎn)贊的菜單，所以從種種跡象表明，這可以判定和熟人有關(guān)了。

And in the video account, there is also a menu of likes from friends, so from various indications, it can be inferred that this is related to acquaintances.

先人工后算法

First manual, then algorithm

現(xiàn)階段視頻號(hào)還處于初期，所以新作品給到的流量是非常有限的，所以前期你要想辦法讓你的視頻有瀏覽量，哈哈，這么朋友圈、家族群啊，都動(dòng)用起來(lái)。

At present, video accounts are still in their early stages, so the traffic provided by new works is very limited. Therefore, in the early stage, you need to find ways to increase the viewing volume of your videos, haha, so use your social media and family groups.

本文由濟(jì)南短視頻推廣友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊:http://www.yiyuannz.com真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

This article is about promoting friendship and dedication through short videos in Jinan. For more information, please click: http://www.yiyuannz.com Sincere attitude. We will provide you with comprehensive service. We will gradually contribute more relevant knowledge to everyone. Stay tuned